Events in San Francisco Bay Area - Ramada Mountain View
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Mountain View, California 55 Fairchild Drive, Mountain View, California 94043
30 - Sep
(Nearby Event: )
Where:Wine Shop, 750 W. Evelyn Ave., Mountain View, California, United States, 94041
Building an Impactful Video Marketing Strategy With Eric Andrews, Vice President, Demand Operations, Cloud Infrastructure Group at Oracle Video has become an increasingly dominant piece of the marketing mix. In fact, research from Google found that "70% of B2B buyers and researchers are watching videos throughout the buyer's journey." Eric and his team at Oracle set out to define a cohesive, strategic approach to maximizing the effectiveness of video at every part of the buyer's journey.  Eric will share insights from the process and tips for getting started on a video strategy.What you'll learn in this session: 4 key steps for building a video strategy Tips for achieving consistent video quality across the organization Pointers for selecting the optimal platforms for promotion and identifying success metrics ​ ​​          Speaker Bio: Eric Andrews is Vice President of Demand Operations for Oracle's Converged Infrastructure group. With over 20 years driving marketing transformation at IBM, Juniper Networks and now Oracle, he will share his experiences and guide the discussion on how to navigate through the sea of new technologies. BMA Roundtables are set in intimate, interactive formats to foster exploration of specific, trending B2B Marketing disciplines. BMA NorCal has a long history of engaging Roundtable events and our series now includes: Intimate group of 25 Bay Area B2B Marketers in a cozy, Happy Hour Setting:- Interactive, Speaker led discussions.- Trending topics in B2B Marketing.- SF and Silicon Valley sell-out events.- Registration includes one drink ticket and artisan appetizers.****Don't forget — seating is limited to 25 attendees. Once the event is sold out, you can't get tickets at the door, so don't get left out! We thank the following sponsors for making events like this possible Platinum Sponsor NOTE: By registering to attend this event, you give ANA Business Marketing, Northern California consent to include you in any photograp
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